‘Wren Eleanor’ TikTok trend sees parents removing photos, videos of their kids
A TikTok account with more than 17 million followers has sparked a discussion about children’s privacy and safety online.
The mom behind the popular TikTok shares photos and videos featuring her 3-year-old daughter, whom she calls Wren Eleanor and whom the account is named after.
Over the past month, other parents on the social media app have started raising their concerns about the account and about the potential dangers of sharing videos and photos of young children online.
Some users have pointed out, for example, that certain photos of Wren Eleanor have been saved tens of thousands of times. Other users have highlighted inappropriate comments on some posts using hashtags like #savewren.
In response, some parents have said that they are taking their own children’s photos off social media.
“I just deleted all photos of my son on social media I can’t take that chance,” one TikTok user wrote.
“Just removed videos of my own child. This is so sad,” wrote another.
Wren Eleanor’s mom has now disabled comments on her posts. She did not immediately reply to ABC News’ request for comment.

Sarah Adams, a TikTok user from Vancouver, British Columbia, said she has been aware of the account for the past year, since joining the app.
She told ABC News she believes the mom’s account is in the spotlight now because of its large following.
“I think this is the start of a conversation, a much larger and broader conversation about accounts like this,” she said. “This is being used as an example for the larger conversation about our children and social media and the exploitation of them.”
“It’s not just one account,” she added. “This is a big problem that we have on social media right now.”
Adams, a stay-at-home mom of two kids under 4, said she started her own TikTok account after becoming a parent and seeing how many people put their children on social media.
She said she started posting videos of herself on TikTok to see if other parents noticed the same things she had, and were as concerned as she was.
“I felt like I’m a stranger and I shouldn’t have had access to all that information about other people’s kids,” said Adams, who said she does not post photos of her own children online. “I just wanted to see if anyone else out there felt the same, like does anyone else think this is reaching worrisome new heights and things are getting a little out of control?”
Adams said what concerns her most are social media accounts run by parents that primarily feature their children.
“It’s different for parents who occasionally include their child in their content versus a child being their content,” she said. “No baby, no toddler, no child under the age of 13 should have a social media account that’s dedicated to them.”
A TikTok spokesperson told ABC News they cannot comment on a specific account.
The spokesperson said there are many features built into the app to help protect users’ safety, particularly kids, including the Family Pairing features that gives parents and caregivers control over content settings on their child’s app. The app also allows users to control their own account settings, like limiting who can comment on videos and turning off the ability for other users to download their videos.
